Brand Awareness is necessary as it assists customers to recognise, recall and become used to the organisation’s identity as well as their products and services associated with the company.
The way in which customers can easily identify and ultimately correctly associate a product to a brand quickly and easily is the goal for brand awareness. How to increase your business’ brand awareness is crucial part of building the brand.
Create Brand Awareness online through following these steps:
- Creating shareable content
An engaging audience is an interested one and the goal for social media initiatives. This means the brand’s content should be visually engaging, effortless to consume and more enjoyable than a regular article or post. Starting with stellar storytelling combined with moving or animated content that connect deeply with users, that they won’t soon forget.
- Improving SEO
The search engine optimisation is vital to a brand’s disclosure online. Build content around keywords to maximise searches. Improving your SEO can help expand your digital visibility on search engines, this helps you reach and engage more potential customers. Building SEO focused content help you increase your chance of bringing more targeted organic traffic.
- Starting a Referral Program
Word of mouth marketing is still the most trusted, especially in South Africa, your loyal customers are your best promoters. It increases reach and the number of customers who not only know the business’ name but trust its processes too. This include wanting to hear from your customers, create a platform where customers may also leave review about your business and services. These testimonials can be presented on the website and communicated through mailers.
- Maximising social media presence
Once your content is created in a shareable fashion, it is important to ensure it is optimised for maximum reach. Understanding your specific audience and what segment they operate in , is vital for your advertising spend. Once you have allocated these segments you can spend specifically on the target audience.
With Number of social networks constantly increasing, it is important to understand your audience to such an extent as to know on what platforms they are most active. Trying to do active social media marketing on different social media platforms is wise, trying to actively advertise on all the social platforms are expensive and time consuming. If your business is best suited to a particular network, rather spend more energy here than dilute it across too many platforms.
- Developing a voice for your brand
The voice your brand takes on can either be funny, emotional, or smart, but it must be consistent and a true reflection of the brands authenticity. Developing a brand also means that you know your audience and what type of communication, tone, and voice they would prefer.
- Take Part in Brand Partnerships
Collaborating with other brands not only combines target audiences but in addition it builds trust through the association. Looking for synergies in terms of service, business practice, location and audience similarities allows for mutually beneficial partnerships.
Conclusion
Once Brand Awareness is strategically completed through the steps above, it should give you and your business clarity of your brand’s mission. A brand with a clear Brand Awareness strategy has the potential to be recognised in the market.
The next step, Brand Recognition will be discussed in detail next month, stay in the know and connect with us on our social media platforms.
