It is time to get comfortable with AI – it is here. The artificial intelligence addition, not only in marketing space but in the business practice as a whole. Embracing AI rather than treating it as a threat is key to this exciting global phenomenon. Artificial intelligence has become an integral part of the digital marketing landscape. While some people may feel uneasy about relying on machines to make decisions, the reality is that AI can enhance the human element of digital marketing in many ways.
One of the key ways to get comfortable with AI in digital marketing is to understand what it is and how it works. At its core, AI is a machine learning technology that can analyse large amounts of data to identify patterns and make predictions. This means that AI can be seen as assistance rather, than a whole and can therefore, enhance better decision making based on data, rather than relying on intuition or guesswork. To get comfortable with AI, understanding the different types of AI technologies, such as natural language processing and image recognition. Unpacking some of these technologies:
Tools for Graphics
AI-powered tools like Canva, Adobe Sensei, Piktochart and more recently Midjourney have transformed the way businesses create graphics. These tools use AI to automate the design process, allowing businesses to create professional-quality graphics in minutes. With AI, businesses can create custom designs that are tailored to their brand, ensuring that their graphics stand out and create “thumb stoppers”.
Artificial Intelligence (AI) marketing is the process of leveraging AI methods and tools such as data models, algorithms, and machine learning. Machine learning is the AI technique that teaches computers to learn from experience and helps produce customer insights, optimise content and personalise the customer experience.
Tools for Articles
AI-powered tools like Wordsmith and Articoolo have renovated the way businesses write articles. These tools use natural language processing (NLP) and machine learning algorithms to generate high-quality content in minutes. Most recently, the ChatGPT bot has taken the online world by storm and generating articles. With AI, businesses can create articles that are optimized for SEO, ensuring that their content ranks high in search engines.
Tools for Market Research
AI-powered tools like IBM Watson and Google Trends have transformed the way businesses conduct market research. These tools use AI to analyse large sets of data, allowing businesses to identify trends and patterns in consumer behaviour. With AI, businesses can gain valuable insights into their target audience, allowing them to create marketing campaigns that resonate with their customers.
Tools for Advertising
AI-powered tools like Adext and AdEspresso use AI to automate the advertising process, allowing businesses to create personalized ads that are tailored to their target audience. With AI, businesses can optimize their ad campaigns in real-time, ensuring that their ads reach the right audience at the right time.
Content creation
Many years every marketing guru emphasised that “Content is King” and without content, marketing strategies remain ineffective and irrelevant. Marketers use content to communicate their message.
AI tools can assist to produce content that is more engaging by identifying keywords to use in content. This will help to attract the right people to social media posts, articles, and blogs.
Threat or an advanced marketing tool
The fact that all these AI marketing transactions are happening in a fast pace, some marketing professionals could understand this a threat to their careers. But it is an opportunity for marketing professionals to strengthen their marketing skills and techniques by driving competitive results to their marketing campaigns.
Artificial Intelligence makes things easier – with the ability to analyse data and identify patterns, AI has become an invaluable tool for businesses across the globe. As AI continues to evolve, more innovative solutions will come to the surface that will help businesses create effective marketing strategies and engaging content.
