The current climate for business in South Africa is both challenging and full of opportunities. The landscape has changed due to the pandemic and is continuing to change with the ongoing blackouts and loadshedding that South Africans are facing daily. It is no surprise that cost cutting is still the forefront of most business’s annual strategy.
To accompany this mindset, it is of utmost importance to consider outsourcing this fundamental part of the business. Marketing services play a significant role in business annual strategy. Components of these strategies include:
- Growing the business
- Moving the business online
- Brand Building
- Brand Positioning
- Brand Awareness
How does marketing consultant package work?
Marketing consultant services are provided by a marketing agency or an expert in the marketing field. Should you choose to consult with an expert it is important to look at their qualifications and experience – while consulting with an agency will save you the time in vetting different professionals.
Once an expert or agency is identified it is important to share the overall business strategy and objectives that are wished to be achieved in any given financial year. The consultant will then compile a marketing strategy with objectives and specified ROI (Return on Investment).
After these requirements are understood a specific marketing consult package would be identified and presented with expected time invested. Once the package is approved the work will commence.
The Benefits of Hiring a Marketing Consultant
A marketing consultant ultimately assist a business with their marketing strategies without being employed full time. They assist the companies and often these companies’ marketing department in creating strategies, implementing initiatives and reach target audiences.
The marketing consultant offers
- Expert advise on marketing and implementation
- Provide valuable insights in the market place
- Improve current marketing campaigns to better speak to your audience
- Cost saving – only pay for services you need
- Time saving and focused
- Focused on specific outcomes and objectives
- Customised deliverables as per your unique business requirements
Brandlytix offers Marketing Consulting Services.
Brandlytix is a marketing solution agency that has your brand interest at heart. The services provided by Brandlytix includes:
- Marketing and Communications Strategy
- Digital Marketing
- Brand Storytelling
- Marketing Consult
