Recent events allowed the world to move into the “No Touch Economy” – with social distancing, sanitizing and working from home becoming the new norm, it has become vital to move your business online. To kick off your online venture we have compiled a TOP 5 marketing tips check list to assist you in the very beginning stages. We will unpack the following steps:
Website
The first step is the Website. The website is the foundation of your marketing and online presence. Everything works from here and it ultimately forms the base of any advertising or marketing initiatives that you wish to embark on, without the website you are merely running “blank campaigns” and these campaigns cannot be tracked, monitored or understood to better spend your advertising buck.
Basic SEO Marketing Tips
Search Engine Optimization, also known as ‘SEO’, is the development and managements of different methods to create to expand your website’s traffic flow in general users’ search results. These methods includes enabling search engines to understand your business and its offering. Bots crawl websites to best understand what the website is about and these intelligence offers search engines the functionality to better understand your website. Should a potential customer search for your offering these search engines can then bring your website to the attention of the user.
SEO is the organic search function and results in users organically finding your website without adding paid search adverts to your website. Incorporating SEO into your website before you publish will enhance bots to crawl your website and deliver your website to potential customers. In short, it is a 101 guide for search engines to understand your business and find your website for the users looking for you.
Social Media Integration
Social Media Integration allows your social platforms to interact with your website. The website draws data from your social platforms and you would be able to track, monitor and make the necessary changes for your advertising strategy. It is important to have the necessary tracking codes or pixels already integrated to ensure your data is tracked correctly from the start.
The process of posting on each of your social media pages to redirect to your company’s website is the ultimate goal, by including the URL link. This strategy allows for live customer interaction, which can be easily recorded.
Paid Advertising Marketing Tips
Paid Advertising must form part of an overall advertising schedule. This could include AdWords, topic sponsors or any other advertising platform that form part of your unique schedule. Compile keywords that best describe your company’s products and services. The main objective when choosing key terms is choosing words that other people might use when searching online for what your business can offer to a customer. Remember to choose as key terms that will always be relevant and consistent. A company’s local search is an essential and comprehensive sector part of digital marketing strategies.
Lastly, to maintain your online business’ platforms and steps, allows for brand building, up to date customer experiences and interaction. To continually maintain these interaction platforms, builds and improves trust between customer and business.
Keep it up! Maintaining your online presence – after you’ve completed steps 1 to 4 it is important to keep with the momentum going. A business should constantly be engaging, communicating and interacting with current and potential customers on a daily/weekly basis. This is to stay top of mind and animating a flow of communication between customer and brand. A company’s website should regularly be updated with current trends or changes. New and exciting content should be developed regularly. This content should inform, educate and enrich the reader. After so many years, Content is still King in best of marketing strategies. The Social Media platforms should animate a continuous flow of communication – posts should be regular and also be kept relevant on a weekly basis. Enhancing your company’s SEO will allow for better search rankings. The Paid Advertising needs to stay updated and always be relevant. This would include keywords, banner graphics and other initiatives.. The maintenance of the steps 1-4 ensures a monthly refreshed and attend to the hard work.
The tasks of transferring your business to an online platform is vital, for any business sector or business sizes. These top five steps mentioned above clearly indicates and explains the process. This could be second nature for some but not for everyone. If you fall into the latter spectrum, Brandlytix is here to assist with your online transition as smooth as virtually possible. Keep an eye on our blog and social media for more marketing tips to grow your business online.
