Wholesale petroleum company that supplies bulk fuel products to South Africa. They are reliable, sustainable and a business partner to their customers. They boasts their family values and offers transparency, reliability and 24/7 communication.
Project Included
- Marketing & Communications strategy.
- Content creation, editing and filming of the educational content pieces.
- Brand story telling and multimedia creations
- Advertising schedule to create brand awareness online on social media platforms.
- Articles and videos to accompany the story line.
- CSI and Sustainability initiatives.
The Concept
GASPET wants to educate the industry on what to look out for when purchasing fuel in bulk. To communicate a distinct message that GASPET is not only a supplier but a partner that will assist their customers to grow, sustain and thrive in their businesses.
The Solution
GASPET’s communication strategy was segmented into a variety of communication tiers to accompany the array of tonalities to fit the variety of publics.