ProGreenism is a start-up company in the south of Johannesburg. They promote healthy living and environmental consciousness. They created overnight oats and teas that are packed with nutrients, vegan friendly and no preservatives or added sugars. ProGreenism is proudly associated with SANCCOB and 10% of all proceeds are donated to save African Penguins (The African Penguin is on the endangered species list).
Project Included
- Brand development and messaging structures.
- Development of an online shop so that customers can buy online.
- Assisted in the association agreement between green partners and other suppliers.
- Content creation, editing and filming of the products.
- Advertising schedule to create brand awareness online on social media platforms.
- Articles and videos to accompany the advertising schedule.
- Market setup and promotional items to accompany sales.
- Foodie endorsements and testimonial content.
The Concept
ProGreenism’s mission is to get South Africans to eat just one meatless meal a day as this will have a phenomenal impact on the environment and the overall health of South Africans.
The Solution
ProGreenism partnered with Brandlytix to establish an online presence and overall brand awareness.